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Digital & Kreativ


Rachel Malcolm

Copywriter and creative concept specialist

√ Marketing / PR
√ Online Marketing

Rachel has been a member of Impact Hub since 2018. She has lived in Germany for six years, after originally moving here to join Hugo Boss as Chief Editor. She left the company to set up her own copywriting agency, 4.0 Creative, providing English marketing texts and campaign concepts to European clients.

Rachels Projekte

Herrenberg-based furniture company Walter Knoll normally reveals its new products at European furniture fairs. In September 2020, the company launched its Sheru chair with a purely digital campaign for the first time. Rachel was responsible for the copywriting and concept of the campaign, entitled “The Essence of Excellence”.

Rachel scripted the BOSS Eyewear campaign, Your Style, Your Story, which stars Orlando Bloom and Toni Garrn and extends over three seasons (Spring/Summer 2020, Fall/Winter 2020 and Spring/Summer 2021)

Rachels SDGs

I provide copywriting at a reduced rate for an African-British fashion start-up which seeks to showcase the work of Tanzanian artists through its designs. The company gives a percentage of its profits back to the artists as well as buying their original paintings, therefore providing them with much-needed income in the current absence of tourists.

I regularly ask talented women in my network to collaborate on projects with me – providing them with a source of work, and also actively promoting their talent within my network.

I provide copywriting for companies including Walter Knoll who have a climate-neutral production and promote sustainable design. I also create marketing materials for responsible fashion campaigns that encourage sustainability and circularity.

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